India’s Wellness Tourism Sees Global Surge Backed by Ancient Traditions and New Policies
India’s wellness tourism sector is witnessing a strong revival, driven by the global appeal of its ancient healing systems and a series of targeted government initiatives. With Ayurveda and Dhyana (meditation) continuing to attract wellness seekers from across the world, the country is positioning itself as a leading destination for holistic health experiences.
Ayurveda, a 5,000-year-old therapeutic system, and Dhyana, the meditative practice rooted in spiritual discipline, originated in India and remain central to its wellness identity. These traditions are deeply connected to the mantra “Loka Samasta Sukhino Bhavantu” (May everyone in the whole world be happy), which appears in the Katha Upanishad, composed around the 5th century BCE. This spiritual foundation continues to shape India’s wellness philosophy and global reputation.
According to the latest data from the Ministry of Tourism, India welcomed over 20 million foreign tourists in the past year, with wellness tourism contributing significantly to this figure. The overall tourism sector is growing at a compound annual growth rate (CAGR) of more than 25 percent, generating ₹20 lakh crore in GDP and supporting over 84 million livelihoods across the country.
To strengthen India’s position in the global wellness market, the government has launched the “Heal in India” initiative. This program aims to promote India as a hub for medical and wellness tourism, offering integrative health experiences that combine traditional systems like Ayurveda and yoga with modern care. The initiative also includes streamlined visa processes and infrastructure support for international patients and wellness travelers.
The Ministry of Tourism is working closely with state governments and tour operators to co-fund international marketing campaigns. A proposed 50:50 cost-sharing model is expected to boost India’s visibility in key global markets. Additionally, the Indian Association of Tour Operators (IATO) has urged the government to appoint dedicated tourism attachés in 30 priority embassies, supported by public relations and marketing teams to promote wellness destinations.
The India Tourism Data Compendium 2025, released earlier this year, provides detailed analytics and performance metrics to guide investment and policy decisions. It highlights the growing demand for authentic Ayurvedic treatments, yoga retreats, and holistic therapies, especially in regions like Kerala, Rishikesh, and Goa.
India’s wellness tourism is not just a revival of ancient practices—it is a dynamic sector backed by data, policy, and global interest. As the world seeks deeper healing and sustainable well-being, India continues to offer a unique blend of tradition, spirituality, and therapeutic excellence.
