Indian Films Plan Mass Online Release

After getting stuck due to the Covid-19 crisis, Indian Cinemas are all set to try online releasing as part of the effort to revive the industry.

Gulabo Sitabostarring Amitabh Bachchan and Ayushmann Khurrana, and Shakuntalawith Vidya Balan playing math genius Shakuntala Devi,Keerthy Suresh’s PenguinPonmagala Vadhal, starring Jyothika and produced by her husband Suriya, Aditi Rao Hydari’s Sufiyum Sujathayum, and the Kannada films French Biryani and Law are the movies which will  release on streaming platform Amazon  Prime Video.

Amazon country head Amit Agarwal in a tweet confirmed this matter on Friday. “First day, first show. We’re premiering 7 highly anticipated Indian movies of this year on Prime Video,” Mr Agarwal said in his tweet. The five other films are – Keerthy Suresh’s PenguinPonmagala Vadhal, starring Jyothika and produced by her husband Suriya, Aditi Rao Hydari’s Sufiyum Sujathayum, and the Kannada films French Biryani and Law.

Two films Gulabo Sitabostarring Amitabh Bachchan and Ayushmann Khurrana, and Shakuntalawith Vidya Balan playing math genius Shakuntala Devi have already announced its digital releasing before.

However, there is a disapproval from South Indian Theatre owners as according to them online releasing would seriously affect their income and it would be inevitably hard them to survive.

Film Exhibitors united organization of Kerala has decided to impose a theatre ban on the movies made by Vijay Babu who is the producer of Sufiyum Sujathayum starring Jayasurya which is slated to hit the mobile screens through Prime Video.

It is also reported that theatre chain giants like INOX, PVR were unhappy about films being released on online platforms like Amazon Prime Video.